Skillshare is an online learning community where anyone can discover, take a class, or even teach. Anyone can join Skillshare to start watching online courses, create projects and even become a teacher.
The platform, founded in 2010, has 11 thousand of teachers to make quality education accessible to everyone, regardless of their background or financial situation.
The eLearning platform has 800K members, so if you are interested in being part of that number and closing your academic gap, look at these 10 statistics that will make you start your first course on Skillshare.
1. The United States is Skillshare’s most significant traffic contributor, with 26.5% of its website visits
Skillshare was founded in New York and managed a subscription price that is quite affordable for the United States.
With plans that annually run under $30, it’s no surprise that of the 7.3 million visits Skillshare achieved in the last quarter of 2022, 26.5% came from that country.
According to Semrush, these are the other regions that access the online platform the most:
- United Kingdom: 16.3% of visits
- India: 6.6% of visits.
- Germany: 3.6% of visits.
2. Although 42% of the U.S. population knows Skillshare, only 9% take a course on the platform
How much do students enroll in a Skillshare course? A 2022 survey by Statista focused on the country where this platform penetrates the most revealed that although 42% of the U.S. population knows about Skillshare, only 9% usually enroll in one of the courses.
Recall that, according to Similar Web; Skillshare is also a sought-after platform in other countries such as:
- India: 5.98%
- United Kingdom: 4.55%.
- Canada: 3.24%.
3. 34.58% of Skillhare’s visitors are young people between 25 and 34
Millennials make up the new global workforce. For that reason, and considering the demand for professionals with up-to-date skills is increasing, it is not surprising that this is the dominant population on the platform.
And although according to Similar Web, 34.58% of Skillhare’s visitors are young people between 25 and 34 years old. Other groups interested in learning timely technical skills include:
- Young people between the ages of 18 and 24: 29.19%.
- Adults between 35 and 44 years old: 17.14%.
- Adults between 45 and 54 years old: 9.86%.
4. 87% of millennials and 69% of non-millennials believe career development is crucial in any job
The importance of career development in the workplace is widely recognized, with 87% of millennials and 69% of non-millennials considering it a crucial aspect of any job.
The rise of platforms such as Skillademia or Skillshare has made it easier for companies to invest in their employees’ development through digital education tools such as webinars and online courses.
This trend has led to significant growth in the corporate e-learning market, with Forbes predicting a 15% annual growth rate and a value of $50 billion by 2026. Ultimately, this shift towards digital education benefits all stakeholders involved.
5. 56% of Skillshare visitors are male
Some analyses suggest that men make the majority of visits to Skillshare. Although this panorama may result from the marketing campaign approaches, women are also part of the community of students interested in accessing the offer of more than 34,000 online courses.
Similar Web shows that 43.21% of the web traffic to Skillshare comes from female users.
6. The most searched categories in Skillshare are related to using technological tools at more than 30%
According to a market study by Thinkfic, interest in online courses linked to computer science, it was increased by 3,600% between 2019 and 2021, making it the most in-demand industry in the eLearning world.
Today, Skillshare has classes across various categories, including design, photography, writing, marketing, and technology. However, some data shows the most searched categories on Skillshare are related to the use of technological tools.
SimilarWeb pointed this is how the most important topics of the eLearning platform are distributed:
- Web design: 15.26%.
- Cloud hosting: 9.47
- Programming and software development: 7.7%
7. Digital Illustration is one of the most in-demand areas, with over 115,000 students enrolled
With its emphasis on accessible, project-based learning, Skillshare has become a popular platform for anyone looking to learn new skills and advance their career.
But what are the most sought-after courses? Well, areas related to web design and arts are the ones that attract the most attention from students. According to figures mentioned by Upskillwise, one of Skillshare’s most popular courses is Digital Illustration: Learning to use Procreate.
The website mentions that, as of 2024, more than 115,000 students have enrolled, who, in more than 50% of the cases, stated that they had exceeded their expectations.
8. 55% of Skillshare visits come from the desktop
While the online learning market on mobile grew to $50 billion in 2022, 55% of those interested in taking courses on Skillshare still access the platform from a pc, according to Semrush. But mobile visits to the forum need to catch up, as the same portal shows that at least 45% of the traffic comes from smartphones.
One of the reasons may be related to the fact that Skillshare also offers a mobile app for users to learn on the go and a premium membership that gives access to additional features, such as offline viewing and personalized recommendations.
9. Over 60% of hiring managers believe online qualifications hold the same value as those achieved through traditional in-person methods
In recent years, the perception that virtual learning can provide the same level of education as face-to-face learning has shifted significantly. This shift has been accelerated by the COVID-19 pandemic, which has forced many companies to adopt online training programs to keep their employees engaged and skilled.
However, this change was already underway before the pandemic, with increasing numbers of companies willing to invest in online learning. This confidence in online education appears justified, as Forbes reports that companies offering eLearning programs, such as Skillshare, can see returns of up to 218% per employee.
10. 23% of employees who engaged in online education were more likely to receive a promotion
A study conducted by Future Learn suggests that online education can bring many advantages. Of the employees surveyed, 51% stated they had gained skills to work independently.
While online education has several benefits, employees who work within a company can benefit even more from e-learning tools. That is because eLearning is more eco-friendly, emits fewer greenhouse gases, and online education positively impacts employee development.
For example, the study indicates that 23% of employees who engaged in online education were more likely to receive a promotion, and 19.8% received an increase in their salary.
Conclusions
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The cost of traditional education and training programs can be prohibitive for many young people, especially if they are starting their careers. Skillshare, on the other hand, offers a subscription model where users can access a wide range of courses for a monthly fee.
That makes it affordable for young people who want to learn new skills without breaking the bank. By investing in Skillshare, young people can acquire valuable skills to enhance their career prospects.
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Many of the most searched categories on Skillshare relate to specialized technical skills that are highly sought after in the job market. These skills include machine learning, artificial intelligence, and cloud computing.
By learning these skills on Skillshare, individuals can acquire specialized knowledge to make them more competitive. That can help them secure high-paying jobs and advance their careers.
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While Skillshare has achieved high brand awareness, it must develop more effective strategies for attracting learners to its platform. In addition, the low adoption rate (only 9% have taken a course on the site) indicates barriers to entry that prevent people from using the platform to learn valuable skills for the job market.
It will be crucial for Skillshare to identify these barriers and address them to encourage greater adoption.
