Custom & sponsored courses
We create your course, and get it seen
We produce professional video courses about your software, taught by practitioners. Publish to our 412,589+ learners for reach, or keep it private for your own users. You get the education content, and the distribution.
Two ways to work with us
A course for reach, or a course for your users
Whether you want your product in front of new learners or a polished course for your own platform, we produce it end to end.
Sponsored course
We produce a course on your product and publish it to learners on Udemy, to our audience of 412,589+, and across our channels. You get professional education content and real reach, and you can host the course on your own site too.
Private course
We produce a course to your brief and hand it over for your own use: onboarding, your help centre, your academy, internal enablement. No public publishing, fully under your brand.
Why Skillademia
The one team that makes it and moves it
Anyone can film a course. Very few can also put it in front of hundreds of thousands of learners.
We create and distribute
Most producers only make the course. We also put it in front of learners on Udemy, our platform and our channels, so your product gets seen, not just documented.
Made by working practitioners
Taught by people who actually use the tools, so the content is accurate and credible and reflects well on your product.
A real track record
We have produced in-depth courses across design, 3D, AI, video and coding, watched by hundreds of thousands of learners.
Done for you, end to end
Scripting, filming, editing, exercises and delivery. You give the brief and review, we handle production.
Who it's for
Built for software and SaaS teams
Product marketing
Turn your product into a course that educates and markets at the same time, reaching learners who are actively skilling up.
Customer education & success
Give users a polished course that lifts onboarding, activation and retention.
Developer relations
Ship credible, practical developer education for your API, SDK or platform.
Founders & launches
Launch a new tool with a course that drives adoption from day one.
Have a product you'd like a course on?
Tell us your product and goals and we'll come back with an approach and a quote.
How it works
From brief to finished course
Tell us about your product
Your product, your goals (education, reach, or both) and your timeline. A short brief is enough to start.
We scope and quote
We agree the course outline, length, whether it is sponsored or private, distribution and a fixed quote.
We produce it
Scripting, filming and editing by practitioners who know the tool, with your review at each stage.
Publish or hand over
We publish it for reach and give you a copy for your own site, or hand over a private course for internal use.
Custom and sponsored course creation, explained
Custom course creation is when a company pays a producer to make a professional video course about its product, instead of building one in-house. For a software company, that usually means a course that teaches people to use the product well, filmed and edited to a high standard by instructors who actually work with the tool.
A sponsored course takes it a step further. As well as producing the course, we publish it to real learners, on Udemy, to our audience of more than 412,589, and across our channels. So the course does two jobs at once: it educates your users and it puts your product in front of new people who are actively learning. It is content and reach in one.
If you would rather keep the content to yourself, we also produce private courses. Same production quality, but the course is delivered to you for your own onboarding, help centre, academy or internal enablement, with no public publishing. You decide whether the goal is reach, education, or both.
Either way you get a finished, credible course without standing up a production team. Tell us about your product and what you want the course to do, and we will scope it and send a quote.
Questions & answers
Custom courses, explained
What is a sponsored course?
A sponsored course is one a company pays us to create about their product. We produce it professionally and publish it to our audience, on Udemy and across our channels, so the company gets both high-quality education content and real reach. The company can also host the course on its own site.
What is custom course creation?
Custom course creation is us producing a course to your brief: scripted, filmed and edited by practitioners who use the tool. It can be a public sponsored course for reach, or a private course you own and use internally for onboarding, your academy or your help centre.
Where do you publish the course?
For a sponsored course, we publish to learners on Udemy, to our own audience of 412,589+, and across our channels, and you can also host it on your own site. For a private course, we do not publish it anywhere; it is yours to use.
Can the course be private, with no public promotion?
Yes. If you only want the content for your own users, we produce it to your brief and hand it over, with no public publishing.
Do we own the course?
We set ownership and usage out clearly in the agreement. Private courses are typically produced for your own use, and sponsored courses are shared for reach. We shape the rights around what you need.
How much does it cost?
It is priced by scope: the length and depth of the course, and whether you want distribution and reach on top of production. These are premium, bespoke productions, so tell us your product, goals and budget and we will send a tailored quote.
How long does it take?
It depends on length and complexity, but most courses take a few weeks from brief to delivery. Tell us your timeline and we will let you know what is realistic.
Request a quote
Let's scope your course
Tell us about your product and what you want the course to do. We'll come back with an approach and a tailored quote.
- 64 courses produced across creative, AI and coding tools
- Distribution to 412,589+ learners in 190+ countries
- Made by instructors who actually use the tools
- Sponsored for reach, or private for your own users
Prefer email? Reach us at licensing@skillademia.com.