The iPhone is the single most valuable consumer product on the planet, and 2025 was the year it reclaimed the crown. For the first time in more than a decade, Apple finished a calendar year as the world’s largest smartphone vendor, shipping a record number of iPhones and pulling in more than $200 billion from the product line by itself.
Below are the latest iPhone statistics, all refreshed from Apple’s fiscal 2025 results, its most recent earnings call, and 2025 shipment data from IDC and Counterpoint Research.
The iPhone Business at a Glance
Apple launched the original iPhone in 2007, and it has since grown from a single touchscreen phone into the anchor of the world’s most valuable technology company. The iPhone is still Apple’s largest business by far, and its enormous active base is what feeds Apple’s fast-growing Services division. Apple’s fiscal year ends in late September, so its 2025 results cover the year through September 27, 2025.
Apple Shipped a Record 247.4 Million iPhones in 2025
Apple shipped an estimated 247.4 million iPhones in 2025, a record for the company and a 6.1% increase year over year, according to IDC. That came in a global market of roughly 1.25 billion smartphones that grew only about 1.5% overall, so Apple gained ground while the broader market barely moved.
The headline is what that volume did to the rankings. Apple ended 2025 as the world’s number-one smartphone vendor for the first time in more than a decade, overtaking Samsung. Demand for the iPhone 17 series, launched that September, was strong enough that IDC and Counterpoint both singled it out as the main driver.
The iPhone Generated $209.6 Billion in Revenue in FY2025
iPhone revenue reached $209.6 billion in Apple’s fiscal year 2025, up 4.2% from $201.2 billion in FY2024, according to Apple’s results and 10-K filing. The iPhone remains Apple’s single biggest product category at 50.4% of the company’s $416 billion in total revenue.
The rest of the business is compounding around it. Services revenue, which the iPhone base drives directly through the App Store, iCloud, Apple Music and more, crossed $109 billion for the first time in FY2025 at a gross margin above 75%. In other words, every active iPhone is not just a one-time sale but a long-running Services subscriber.
iPhone Market Share
Apple Became the World’s Number-One Smartphone Vendor with 20% Share
For the full year, Apple captured 20% of global smartphone shipments in 2025, up from 18% in 2024, according to Counterpoint Research. That put Apple in first place, just ahead of Samsung at 19% and well clear of Xiaomi at 13%.
Apple posted the highest shipment growth among the top five brands, helped by stronger demand in emerging and mid-sized markets. It is a notable shift for a company that historically ceded the annual crown to Samsung and only led during launch quarters.
iOS Holds About 27% of the Global Smartphone Market
Measured by operating system rather than by vendor, iPhone’s share looks smaller because Android spans dozens of manufacturers. iOS holds roughly 27% of the global smartphone OS market, with Android at about 72%, according to StatCounter data. That split has stayed remarkably stable for years, even as Apple gained vendor share.
The gap reflects Android’s dominance in price-sensitive markets across Asia, Africa and Latin America, where affordable handsets rule. Apple concentrates on the premium tier, where it captures the vast majority of industry profits despite the smaller unit share.
iPhone Owns 58% of the US Smartphone Market
The United States is a different story. Here iPhone leads with about 58% of the market versus 42% for Android. Apple’s US dominance is even stronger among younger users, where ecosystem features such as iMessage, AirDrop and Apple Watch pairing create real switching costs.
That lock-in is a big reason iPhone owners spend so much time on their devices. If you are curious how that plays out across daily habits, our screen time statistics break down how many hours people actually spend on their phones.
The Active iPhone Base
Apple Has 2.5 Billion Active Devices Worldwide
Apple reported an installed base of 2.5 billion active devices in late 2025, up from 2.35 billion a year earlier, an all-time high across every product category and region. That number spans iPhone, iPad, Mac, Apple Watch and more, and it is the metric Apple watches most closely because it sizes the audience for Services.
Apple does not break out an iPhone-only figure in its filings, but the iPhone makes up the large majority of that base, with well over a billion units in active use.
Roughly One in Four Active Smartphones Is an iPhone
Zooming in on phones, Counterpoint Research estimates that about one in four active smartphones worldwide is now an iPhone. Apple and Samsung together account for close to half of all phones in use globally, a striking level of concentration in a market with hundreds of brands.
Long device lifespans are part of the story. iPhones stay in service for years and often get resold, so the active base keeps climbing even when a given year’s unit sales are flat.
The iPhone 17 and What Comes Next
Apple Launched the iPhone 17 Lineup in September 2025
Apple unveiled the iPhone 17 lineup on September 9, 2025, with four models. The iPhone 17 starts at $799 with 256GB of storage, the iPhone 17 Pro at $1,099 and the iPhone 17 Pro Max at $1,199. The standout is the new iPhone Air at $999, an ultrathin design just 5.6mm thick that opens a fresh product category for the line.
Apple held base prices level with the prior generation while making 256GB the new entry storage tier, effectively giving buyers more for the same money. The lineup’s strong early demand is what pushed Apple to its record 2025 shipment total.
Apple Intelligence Is Reshaping the Upgrade Cycle
Apple’s on-device AI suite, Apple Intelligence, is now the company’s main reason to upgrade, folding writing tools, image generation and a smarter Siri into recent iPhones. AI has become the central battleground for every phone maker, and the iPhone is no exception. For the wider picture on how fast this shift is moving, see our AI statistics.
The strategic logic is simple. With a 2.5 billion device base and hundreds of millions of older iPhones that predate these AI features, Apple has a very large pool of users who have a concrete reason to buy a new phone.
The Bottom Line
The 2025 numbers tell a clear story: after years of trading the annual lead back and forth during launch quarters, Apple finished the full year on top. A record 247.4 million iPhones shipped, $209.6 billion in revenue, a 20% global vendor share and 2.5 billion active devices all point the same direction.
The open question is durability. Apple’s growth now rests on convincing its enormous installed base to upgrade for AI features, and on holding its premium position as Android rivals push their own AI phones. For now, though, the iPhone is not just the most profitable phone in the world. As of 2025, it is the best-selling one too.
