The freelance gig economy has a new center of gravity, and Fiverr is one of the platforms that put it there. What began in 2010 as a place to buy $5 tasks is now a public company turning over more than $430 million a year, with a marketplace that reaches from a $20 logo to a $10,000 enterprise project.
But the most interesting part of the Fiverr story in 2026 is a plot twist: the platform is serving fewer buyers than it did three years ago, while making more money from each one. Below are the latest Fiverr statistics, all refreshed from Fiverr’s full-year 2025 results and current traffic data.
Fiverr’s Business at a Glance
Fiverr was founded in 2010 in Tel Aviv, Israel, by Micha Kaufman and Shai Wininger, built around a simple idea: package freelance work into clearly defined “gigs” with a fixed price and delivery time. The company went public on the NYSE in 2019 and now lists more than 700 service categories spanning design, writing, programming, video, marketing and AI.
Fiverr Earned $430.9 Million in Revenue in 2025
Fiverr’s revenue reached $430.9 million in 2025, up 10.1% from $391.5 million in 2024. Fourth-quarter revenue was $107.2 million, a 3.4% year-over-year increase.
Growth is slower than the pandemic-era surge, but it is now paired with real profitability. Adjusted EBITDA rose to $91.6 million in 2025, up 23.4% year over year, lifting Fiverr’s adjusted EBITDA margin to 21.3% from 19.0% a year earlier. In other words, the business is growing revenue in the low double digits while growing profit more than twice as fast.
Fiverr Had 3.1 Million Active Buyers at the End of 2025
Here is the twist. Fiverr’s annual active buyers fell to 3.1 million as of December 31, 2025, down 13.6% from 3.6 million a year earlier. Go back to 2023 and Fiverr counted roughly 4.2 million buyers, so the top-of-funnel number has been shrinking for several years.
Rather than a crisis, this reflects a deliberate move upmarket. Fiverr has been steering its business toward higher-value customers and complex projects, and letting price-sensitive, one-off buyers churn away.
Fiverr’s Spend Per Buyer Climbed to $342
The clearest sign of that shift is spend per buyer, which reached $342 in 2025, up 13.3% from $302 in 2024. For context, spend per buyer sat around $271 back in 2023, so the average Fiverr customer now spends roughly a quarter more than they did just two years ago.
The money is moving up the value chain, too. Fiverr reported that gross merchandise value from transactions over $1,000 grew 22.8% in 2025, and the number of buyers spending more than $10,000 a year accelerated 7%. Fewer buyers, but bigger budgets and stickier relationships.
Seller Economics on Fiverr
Sellers Keep 80% of Every Order
On the seller side the split is simple: freelancers keep 80% of each completed order, with Fiverr taking a 20% commission. A $100 gig pays the seller $80.
At the marketplace level, though, Fiverr collects more than that once buyer-side service fees are included. Its overall take rate was 27.7% in 2025, essentially flat versus 27.6% in 2024. Premium tools such as Seller Plus, Promoted Gigs and Fiverr’s ads business are what push the effective take rate above the headline 20% commission.
More Than 700 Categories to Sell In
Fiverr’s catalog now spans over 700 service categories, and it keeps adding new ones as demand shifts, particularly around AI. Search interest for AI-related services on the platform has surged over the past few years, and Fiverr has leaned into it hard, both by adding AI service categories and by building AI directly into the product.
If you want to actually compete in one of those categories, a structured course helps more than trial and error. Our Fiverr freelancing masterclass walks through building a gig, pricing it and landing your first orders.
Fiverr Go: The Platform’s AI Bet
In February 2025, Fiverr launched Fiverr Go, an AI platform designed to keep human creators in control rather than replace them. It has two core pieces:
- A Personal AI Creation Model that each freelancer can train exclusively on their own body of work. Sellers configure the model, set its price and retain ownership of what it produces.
- A Personal AI Assistant that learns from a seller’s past interactions to handle routine client communication, answer questions and surface business insights.
The pitch is that as generative AI increasingly harvests creative work without credit or payment, Fiverr Go lets creators monetize their own style on their own terms. Strategically, it is also how Fiverr defends a freelance marketplace against the risk that buyers simply use AI tools directly.
Fiverr Demographics: Who Uses the Platform
Fiverr Gets Around 80 Million Visits a Month
Fiverr.com draws roughly 80 million visits per month, up sharply from around 50 million a few years ago, a reminder that traffic and demand keep rising even as the count of paying buyers narrows.
The United States Leads, Followed by South Asia
The United States is Fiverr’s single biggest source of traffic at roughly 23% of visits, and it generates the largest share of revenue. After the US, the biggest audiences come from India, Pakistan, the United Kingdom and Bangladesh, reflecting Fiverr’s split personality: buyers concentrated in wealthy Western markets, sellers concentrated across South Asia and beyond.
Most Users Are Young and Male
The largest age group on Fiverr is 25 to 34, making up close to 37% of visitors, with 18 to 24 year-olds the next biggest cohort. By gender, the audience skews male at roughly 58%, versus 42% female.
How Fiverr Compares
Fiverr is not the only marketplace chasing the freelance economy. It competes directly with Upwork, which favors longer, hourly engagements, and with Freelancer.com and a wave of newer, niche platforms.
Fiverr’s edge is the productized “gig” model, fixed scope, fixed price, fast turnaround, which is easier for buyers to purchase and now easier to layer AI on top of. Its risk is the same one facing every freelance platform: if AI tools get good enough, some buyers skip the marketplace entirely. Fiverr Go is the company’s answer to that question.
The Bottom Line
The 2025 numbers tell a coherent story. Fiverr is trading raw buyer growth for buyer quality: 3.1 million active buyers, down year over year, but each spending $342 and increasingly running bigger, higher-value projects. Revenue of $430.9 million and record adjusted EBITDA show the model works even as the buyer count shrinks.
Whether Fiverr’s upmarket-plus-AI strategy compounds or stalls will come down to Fiverr Go adoption and how well the platform holds on to those high-value buyers. For now, the freelance gig economy still runs through Fiverr, just with fewer, deeper-pocketed customers than before.
