ROI Calculator
Calculate return on investment, net profit, and payback period for any project or campaign. Free ROI calculator for business decisions.
Frequently asked questions
What does this ROI calculator show?
It takes your initial investment, ongoing costs and total return, then shows net profit, ROI percentage, annualized ROI and how long it takes to pay the investment back.
How is ROI calculated?
ROI = (net profit / total cost) x 100, where net profit is your return minus all costs. A $10,000 cost returning $15,000 is a $5,000 net profit and a 50% ROI.
What is annualized ROI?
It expresses your return as a yearly rate so you can fairly compare investments that ran over different periods. A 50% return over two years is a lower annualized ROI than 50% in one year.
What counts as a good ROI?
It depends on the investment, risk and timeframe, so there is no universal number. Use the result to compare options and to check a project clears the return you need.
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