ROI Calculator
Calculate return on investment, net profit, and payback period for any project or campaign. Free ROI calculator for business decisions.
Frequently asked questions
What's the difference between markup and margin?
Markup is the percentage added to cost to get selling price. Margin is profit as a percentage of selling price. A $50 item sold for $100 has 100% markup but 50% margin.
How do I convert markup to margin?
Margin = Markup ÷ (1 + Markup). For 50% markup: 0.50 ÷ 1.50 = 33.3% margin.
What markup should I use?
It depends on your industry, costs, and competition. Retail typically uses 50-100%, while luxury goods can be 200-400%. Cover all costs and ensure sustainable profit.
Should I focus on margin or markup?
Margin is more useful for financial analysis and comparing profitability across products. Markup is simpler for day-to-day pricing decisions.
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